POSTER DESIGN
Massimo Vignelli
Designed the New York Subway Map. Made this poster:
It's a principle. If you approach design as a problem-solving discipline, where the directive comes from human behavior — the craft of learning what people understand, what they do, why they do it, what problems they have, and what motivates them. Then you can use the same principle to design anything. The tools, methods, and techniques change but the principle will always stay the same.
Visual intentions can inform people's reactions, expectations and guide people's actions.
U.P.S.
User — Who is it for and why? What problem are we solving for whom?
Problem — What problem are we solving for whom?
Solution — How do we solve this problem in way that that is valuable for our users, viable for our business and cannot be easily reproduced by our competition.
Problem — What problem are we solving for whom?
Solution — How do we solve this problem in way that that is valuable for our users, viable for our business and cannot be easily reproduced by our competition.