PAIRING FONTS

Opposites attract


Guidelines for pairing fonts:


  1. Pair a Serif with a San Serif or vice versa

  2. Generally avoid pairing two Serifs or two San Serifs—as they are two similar

  3. You only need two fonts, avoid having too many font types

  4. Pay attention to priority — which font is going to be used for headlines vs body text

  5. Keep body text fonts that are best used for readability

  6. Unify the different fonts using the same color or contrast if needed

  7. Avoid anything too similar & make sure each font has enough families (light, bold, etc) to allow for good hierarchy between each font type—unless you're planning on using a "themed font" for strong personality to use for large headlines.


See below:


PAIRING EXMAPLES

Pairings that work well together

It's about the small nuances that each type face has to offer.

Josefin Sans / Playfair

Open Sans / Baskerville

Ubuntu / Lora

Montserrat / Baskerville

Helvetica or Inter / EB Garamond

Source Sans / Times New Roman

Sofia Sans / Crimson Pro

Noto Sans / Noto Serif

Find more pairing here