THE
Persona Artifact
The persona is design artifact that represents a large market of people regardless of age & gender (in most cases) that have the same problems, goals motivations and behaviors.
It can be created before research based on assumptions (Unvalidated Persona). Mostly it is created after research. The goal is to capture the VALIDATED real world context, problems, behaviors/activities, needs/goals and motivations in one design artifact called the persona.
Why are personas important?
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Automatically incorporates user-centered design
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Keeps conversations focused on the user rather than on solutions or opinions
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Reminds us daily that we are not the product's users, and we are making assumptions on their behalf
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Helps us recognize and identify users when we encounter them in real-world situations
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Makes it easy to introduce the user during meetings, demos, and impromptu stakeholder visits
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Serves as a "medium" to resolve conflicts in questions or opinions, ensuring we stay focused on the user
PERONSA CREATION
How to create a validated persona
If you have previous knowledge of your target audience, you can create a "unvalidated" persona before you do research and revisit the persona to update the information based on factual evidence developed from research findings & analysis.
Steps:
01—
Create a unvalidated persona (make assumptions)
02—
Create a Learning goals
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Create questions to that help you learn about your goals
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Do research
05—
Do synthesis, clustering of themes and summerize your findings
06—
Did you validate or invalidate the problems or assumptions?
07—
Did you validate or invalidate the goals, user needs and user behavior?
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Revisit and update the persona with the validations
09—
Do this for each persona if you have multiple user types
DOWNLOAD
Persona Template
