KPI

Key Performance Indicator Metrics

KPIs are measurable values that indicate how well the product is meeting it's goals. It's helps product team understand the impact that their work is having in a data driven way.


Examples of KPI metrics


  • Conversion rates - the percentage of users who take a desired action, like making a purchase 

  • Support ticket rate – how many users are needed support based on a certain identified pain-point

  • User error rate - an indicator of usability, system failure or friction

  • Task success rate or funnel tracking – how successful users are at completing tasks/milestones

  • Error recovery rate - how many & how well users can recover from errors (self service)


KPIs can also fit within the S.M.A.R.T framework (specific, measurable, achievable, relevant, and timely)

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METRIC TYPES

Qualitative & Quantitative Metrics

VALUE STREAMS

Value Stream Diagram