Why & how are your
designs valuable?
Simply showcasing final UI screenshots or Figma prototypes is not UX—it's just presenting UI. UX is more than just UI—it's being able to articulate how your work impacted goals, reduced risk through research and testing, applied key learnings, collaborated with teams and stakeholders, shared your process, and successfully launched and iterated on products/features.
This class will teach you how to conduct thorough research, create workflows, run user tests, synthesize insights into actionable findings, make data-driven decisions, present your work thoughtfully, and much more.
POSTER DESIGN
Massimo Vignelli
Designed the New York Subway Map. Made this poster:
It's a principle. If you approach design as a problem-solving discipline, where the directive comes from human behavior — the craft of learning what people understand, what they do, why they do it, what problems they have, and what motivates them. Then you can use the same principle to design anything. The tools, methods, and techniques change but the principle will always stay the same.
Visual intentions can inform people's reactions, expectations and guide people's actions.
U.P.S.
User — Who is it for and why? What problem are we solving for whom?
Problem — What problem are we solving for whom?
Solution — How do we solve this problem in way that that is valuable for our users, viable for our business and cannot be easily reproduced by our competition.
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Knowing every UX LAW BY HEART WOn't MAKE you a great designer. knowing how to extract feedback, make DATA BACKED decisions, and iterate on your design will.
