CLASS 8 HOMEWORK
MID TERMS
CASE STUDIES NEED TO BE COMPLETED
AND PUT INTO A FOLDER IN YOUR GOOGLE
DRIVE CALLED "MID-TERMS - CASE STUDY"
SEE BELOW FOR THE OUTLINE
YOU NEED TO HAVE A LINK OR FILE OF
YOUR CASE STUDY IN THAT FOLDER BY
MONDAY 9TH @ MIDNIGHT
HERE'S WHAT I'M GRADING YOU ON:
• DOES YOUR CASE STUDY HIGHLIGHT
A CLEAR SPECIFIC PROBLEM(S)?
• DOES YOUR CASE STUDY HIGHLIGHT
CLEAR SPECIFIC BUSINESS & PRODUCT GOALS?
• DOES YOUR CASE STUDY SHOW PERSONAS,
LEARNING GOALS AND IMPORTANT QUESTIONS
THAT HELP YOU LEARN MORE ABOUT THE
PROBLEMS AND THE PERSONAS?
• DOES YOUR CASE STUDY SHOW ANSWERS
AND LEARNINGS THAT PERTAIN TO THE
LEARNING GOALS?
• DOES YOUR CASE STUDY TELL A CLEAR STORY
ABOUT YOU LEARNING ABOUT THE PEOPLE AND
THE PROBLEM ASSUMPTIONS YOU SET
OUT TO LEARN ABOUT?
• DOES YOUR CASE STUDY SHOW LOTS OF
PICTURES OF YOU SETTING GOALS,
INTERVIEWING PEOPLE, DOING SYNTHESIS
AND CLUSTERING INFORMATION?
• DOES YOUR CASE STUDY HAVE NICE
VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
TREATMENTS?
• DOES EVERY SECTION EXCITE/SURPRISE THE
VIEWER OR IS EVERY SECTION THE SAME
LAYOUT AND DESIGN REPEATED?
THIS IS WHAT YOUR
GOOGLE FOLDER SHOULD
LOOK LIKE....
Introduce the research
Show pictures of you interviewing.
Lots of pictures,
Show more than what I have
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
Design like a scientist
Decide like a lawyer
Introduce the synthesis and
show pictures of your user buckets.
More the 1 photo, and show some details
on a couple sticky notes.
Put your key insights next to
your learning goals or assumptions
You can create a section
like this for the decisions you
made based off the
research you have done.
Here's one way you can make a
problem statement look pretty...
Do this section last.
Just create a space for the content
you'll develop shortly.
Create the layout.
Just put "fake"copy
and a placeholder logo.
Make your goals look good!
Make your problem statement
it look good!
Make it look good!!!
Write your learnings goals and put them next to the people you want to interview. Make it pretty!!!!
SHOW: Assumptions around
what you think people need, know, or do and assumptions around the problems they have.