CLASS
Introduction
INDIVIDUAL
CASE-STUDY
—
Each one of you need
to create a case study for your portfolio that follows the case-study framework/outline.
// CASE STUDY OUTLINE
// CASE STUDY example
// CASE STUDY example
THE
FINAL VISUAL
PROTOTYPE
—
Apply visual design to your wire frame. Create a click-able prototype as well as any animations & screen transitions.
THE
WIREFRAMES
—
Each student will have a different concepts that you will test. Then you pick the final concept and validate
one user experience and create a wireframe to continue user testing.
THE
USER STORIES &
DESIGN ASSETS
—
You will also learn how to write a couple user stories and have all your assets ready for engineering and implementation.
1. ACADEMY OF ART IN SAN FRANCISCO- 2007
2. CREATIVE DESIGNER @ SAFEWAY ADVERTISING - 2008
3. LEAD INTERACTIVE DESIGNER @ SIMPLE UNION - 2011
4. SENIOR PRODUCT DESIGNER @ PIVOTAL LABS - 2013
5. DESIGN MANAGER @ PIVOTAL LABS - 2015
6. PRACTICE LEADER @ PIVOTAL LABS - 2017
7. PRINCIPLE UX DESIGNER @ PIVOTAL - 2017
8. OWNER OF UXHONEY - 2019
STARTED DESIGN IN 2004
AARON
LAWRENCE
DESIGN
.COM
CLIENTS
TALKS
@LETTERLAPSE
@PIVOTAL INTRO VIDEO
METHODS
BOEING
BARNES & NOBLES
NOOKPRESS
SHEET MUSIC PLUS
SONY
THE HOME DEPOT
FORD
THE GAP
SCROLL EFFECTS @ ADOBE MAX 2014
MOMENTS WITH TYPE @ ADOBE MAX 2015
SESSION WITH TYPE @ ADOBE MAX 2016
UX DESIGN & PROCESSES @ ADOBE MAX 2016
GOALS/RISKS SETTING
ENGAGEMENT PLANS
ASSUMPTION VALIDATION
EVALUATIVE RESEARCH
CONTEXTUAL INQUIRIES
GENERATIVE RESEARCH
SYNTHESIS & THEMES
FACILITATION TECHNIQUES
USER TESTING STRATEGIES
LEAN UX
LAUNCH STRATEGIES
MARKETING STRATEGIES
SERVICE DESIGN
SERVICE BLUEPRINTS
JOURNEY MODELING
PERSONAS
SCENARIOS
SYSTEM DESIGN
COMPONENT RE-USAGE
STYLE GUIDES
PAIRING & RETROS
CORELOGICS
AMEX
ADOBE
SUNRUN
AETNA
UCSF RESEARCH LAB
UNITED STATES AIR FORCE
ALL STATE
AARON
LAWRENCE
THE
class
1
2
3
4 Groups. Each person will be assigned to
1 of 4 markets.
RESEARCH
INTERACTION DESIGN
VISUAL DESIGN
1
RESEARCH
2
INTERACTION
DESIGN
3
VISUAL
DESIGN
You will research a market and validate a problem.
You will develop concepts.
Create wireframes and test your solutions.
You apply beautiful visual design to your validated solutions.
All this work, will tell a UX story that will be captured in a case study.
METHODS/SKILLS/ACTIVITIES
METHODS/SKILLS/ACTIVITIES
METHODS/SKILLS/ACTIVITIES
MISC.
• KICK OFF MEETING
• GOAL SETTING
• COMPETITIVE ANALYSIS
• CREATE A RESEARCH PLAN
• CREATE LEARNING GOALS
• CREATE A USER INTERVIEW SCRIPT
• CREATE A SURVEY
• LEARN SKETCHING FRAMEWORKS
• SKETCH CONCEPTS
• TEST CONCEPTS
• CREATE WIREFRAMES
• CREATE A CUSTOMER JOURNEY MAP
• CREATE A EMOTIONAL JOURNEY MAP
• CREATE A USER TESTING GUIDE
• DEVELOP A MOOD WITH KEYWORDS
• VISUAL STORY TELLING
• TAKE WIREFRAMES & APPLY VISUALS
• COMPONENT DRIVEN DESIGN
• THE FRAMEWORK/OUTLINE FOR A GOOD CASE STUDY
• BEST PRACTICES WHEN WORKING WITH PM'S & ENGINEERS
• HOW TO BREAKDOWN YOUR DESIGNS INTO USER STORIES
• THE INDUSTRY TOOLS FOR COLLABORATING WITH PM'S & ENGINEERS
• HOW TO CREATE A GOOD RESUME
• BEST PRACTICES WHEN LOOKING FOR A JOB
• HOW TO INTERVIEW FOR A JOB
• CONDUCT USER INTERVIEWS
• SYNTHESIZE YOUR FINDINGS
• CLUSTER/AFFINITY MAP PATTERNS
• CREATE A EMPATHY MAP
• LEARN REAL-TIME BOARD (MIRO)
• WRITE PROBLEM STATEMENTS
• CONDUCT USER TESTING
• LEARN RECORDING TOOLS
• SYNTHESIZE YOUR FINDINGS
• CLUSTER/AFFINITY MAP PATTERNS
• IDENTIFY WHAT WORKED
• IDENTIFY WHAT DIDN'T WORK
• ITERATE BASED ON USER FEEDBACK
• TYPOGRAPHY BEST PRACTICES
• STYLE GUIDES AND DESIGN SYSTEMS
• EXPORTING ASSETS FOR ENGINEERS
• DEVELOP A LOGO AND BRAND
THE CLASS
OUTCOME
THE
CLASS has unstructured time
during class sessions and
YOU ARE RESPONSIBLE FOR THE WORK inside and outside of
this class room.
—
This is NOT just wait until class to do the work. You need to do the work outside of class. IF YOU DO NOT ACT NOTHING WILL GET DONE. Some of the classes are going to be studio time to review/do work, support you and we can practice too. Do you best work here, help each other and give me a favor: don't let yourself
nor you classmates down by not doing your best. We are all counting on you. Treat the product that you create as if it was your next working opportunity and make it the
most amazing design you can do.
YOU
ARE HERE TO FULLY UNDERSTAND THE METHODS THAT YOU MAY ALREADY KNOW, learn new ONES, Learn Industry tools and Techniques so, you can be Setup AND PREPARED FOR the industry.
—
You will learn new methods but mostly I'm here to help guide you, identify next steps, get you unstuck, and support you. This is your last UX class to FULLY UNDERSTAND the process and it's a final opportunity to create something extraordinary. Treat me as if I am your first client and I want to see really amazing application experiences and case studies designs coming out of this class> You will want this too so you can be proud to present this work during job interviews.
Learning fast, fast feedback loops
MVP - AGILE METHODOLOGY
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