FINALIZE CONCEPTS SKETCHES
PICK 1 CONCEPT/IDEA YOU WOULD LIKE TO MOVE FORWARD WITH.
EXTRA CREDIT IF YOU HAVE TIME
IF YOU HAVE MORE THAN ONE CONCEPT, YOU CAN CREATE 2-4 PAGE WIRE-FRAMES FOR EACH CONCEPT AND SPEND THIS WEEK GETTING FEEDBACK ON THE CONCEPTS
THIS IS NOT FORMAL USER-TESTING
SHOW YOUR CONCEPTS TO YOUR DESIGNER FRIENDS, CLASS MATES,
& USERS. JUST GATHER SOME INSIGHTS THAT HELP YOU BUILD THE CASE ON WHAT CONCEPTS OR PIECES OF EACH CONCEPTS WORKS BEST....CAPTURE PEOPLES QUOTES AND INSIGHTS IN YOUR MIRO BOARD. THIS ISn'T FORMAL USER TESTING
JUST GATHERING QUICK FEEDBACK ON THE CONCEPTS SO YOU CAN CAPTURE SOME INSIGHTS ON YOUR CASE STUDY LIKE THE Example BELOW:
-
PICK 1 CONCEPT YOU
WOULD LIKE TO MOVE FORWARD WITH.
OR PICK AND CHOOSE THE PIECES OF EACH CONCEPT YOU WANT TO MOVE FORWARD WITH.
HERE'S WHAT YOU'RE
AIMING REGARDING THE CONCEPT SECTION OF YOUR CASE STUDY.
YOU'LL SHOW 1-2 SCREENS FOR
EACH CONCEPT, SOME INSIGHTS, LEARNING AND QUOTES NEXT TO EACH CONCEPT
-
MOST IMPORTANT. GET THE HAPPY PATH USER EXPERIENCE WIRE-FRAMED AND PROTOTYPED FOR NEXT WEEK. Low TO MID LEVEL FIDELITY. GET AS FAR AS YOU CAN THIS WEEK ON THE DESIGN YOU WANT TO MOVE FORWARD WITH
NEXT WEEK, WE Will GO THROUGH USER TESTING BEST PRACTICES, CREATE TASK(s)
AND CREATE USER TESTING GUIDE.
START REACHING OUT TO PEOPLE TO TEST YOUR APPLICATION WITH SO YOU GET A HEAD START ON THIS. USER TESTING AFTER NEXT WEEK...
YOU CAN TEST WITH THE SAME PEOPLE THAT YOU TALK TO DURING YOUR USER RESEARCH
EXTRA CREDIT
USE A CUSTOMER JOURNEY MAP
OR SERVICE BLUE PRINT (FLOW CHART) AND MODEL YOUR HAPPY PATH
DON'T MODEL CONCEPTS - ONLY MODEL THE PATH YOU WANT TO CONTINUE FORWARD WITH
CASE STUDY
ADD PICTURE OF SKETCHES
// CASE STUDY example
// CASE STUDY OUTLINE
CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE
-
DON'T PUT ANYTHING
HERE. Your will do this
section at the end.
Just create a space for
the content..
Show pictures of the people you
interviewed
Another example:
Introduce the research
Show how many
people you interviewed
in a visual way
Create the layout.
Just put your role
and a placeholder logo.
You can add the about
section later. Use
placeholder text.
_
Make your goals look good!
Make this just placeholder
You will come back later
and update it...
ADD "PRODUCT GOALS" TITLE
ADD "BUSINESS GOALS" TITLE
You can copy fake text from
hipsum.co
Introduce your Target Audience
Don't use the persona yet. Just
user profiles here.
• Their Persona Names:
– Olivia Online
– Heather Healthy
– Sandy Sustainable
• About them
– Describe a little bit of information about them
– Just describe a day in the life"
– Just their goals/motivation (not problem)
Show some learning goals
Show 2-3 questions under the learning goal
Show pictures of your users
-
You can also show a page from you
user script or topic map.
-
You can have a link to your
user script as well.
SHOW LEARNING GOALS
SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL
SHOW A PAGE FROM YOUR RESEARCH SCRIPT
INTRODUCE THE PROCESS OR
THE CHAPTERS OF YOUR
CASE STUDY.
• RESEARCH/DISCOVERY
• RESEARCH INSIGHTS/LEARNINGS
• PROBLEM VALIDATION
• IDEATION/CONCEPTS
• WIRE-FRAMING
• USER TESTING
• FINDINGS/LEARNINGS
• FINAL PROTOTYPE
Trista's example
INTRODUCE THE PROCESS
GOOGLE SEARCH "UX PROCESS"
The
Synthesis
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
-
Remember:
• Design like a scientist
• Decide like a lawyer
Another
example
here
Another
example
here
(NOT MANDATORY)
If you sent out a survey to collect
data then:
-
Show some of your survey responses
-
Highlight some key responses
MAKE THEM SUPER
PRETTY DON'T JUST SCREEN
OF WHAT GOOGLE SURVEY LOOKS
LIKE - RE-DESIGN IT
Introduce your synthesis:
• Have text that says "The Synthesis"
• Show the pictures of user buckets
done in Miro
Show your Clustering:
• Have test that says
"The patterns & themes"
• Show the pictures of your patterns
done in Miro
The
Synthesis
The
Patterns
& Themes
LEARNING & FINDINGS
PUT YOUR LEARNING GOALS OR ASSUMPTION on THE LEFT & YOUR FINDINGS ON THE RIGHT.
LEARNING GOAL
FINDINGS
LEARNING GOAL
FINDINGS
LEARNING GOAL
FINDINGS
LEARNING GOAL
FINDINGS
Put your key insights
next to your learning goals
—
What did you learn about
your learning goals?
—
What were the patterns that
you found?
—
How many people said this
pattern? ex: 14/19 people said "_"
Another example
You can create a section
like this to CALL OUT the
decisions you made based off the learnings above.
—
Explain why you are going to focus on a certain aspect of the problem you learned.
—
It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem you're focusing on.
—
This is also a good section to explain why you're not going to focus on a certain problem or why you chosen to not focus on a certain persona group.
Another example
Introduce YOUR
PERSONA(S)
Add some copy that says:
I took all my learnings from research and created an PERSONA(S)
PERSONA
OR EMPATHY MAP
HERE.
MAKE IT LOOK PRETTY
-
EMPATHY MAP ONLY FOR
PRIMARY PERSONAS
• USE THE PERSONA FRAMEWORK
FOR SECONDARY PERSONA TYPES
IF YOU NEED
PERSONA HERE
EXAMPLE HERE
PERSONA HERE
EXAMPLE HERE
IF YOU WANT
DO A EMPATHY MAP,
THE DON'T SHOW
THE PERSONA
AND REPLACE IT
WITH THE EMPATHY MAP.
MAKE IT LOOK PRETTY.
WRITE YOUR PROBLEM
STATEMENT
Make your problem statement
it look good! You can use the
problem statement framework
or just write a nice 1-4 sentence
description of the problem.
You can write a solution statement
-
Brief description about what your solution will do.
SHOW SOME SKETCHES
Show picture of sketches:
You can show the 4-up
sketches we did.
And/or any sketches you have
will do....
SHOW YOUR
CUSTOMER
JOURNEY MAP
OR ANY MODELING
(OPTIONAL)
EXTRA CREDIT - MULTIPLE CONCEPTS
Show your concepts:
Call out some of the learnings,
what people liked and what
people didn't like.
-
Highlight the decisions
you have made and why
you have made them.
-
Example:
Most user's found concept-1
to be confusing and when
asked what they found most
valuable, they wanted a mixture
of concept 2 & 3.
THIS SECTION IS OPTIONAL AND
EXTRA CREDIT.
INTRODUCE AND
SHOW YOUR CUSTOMER
JOURNEY MAP OR
ANY MODELING THAT
YOU HAVE DONE
-
You don't have to show
the entire model and
you can also add a button
to "view model" that links to
another figma prototype link
with just the model in it.
