WORK ON CASE STUDY
CONTINUE RESEARCH IF YOUR NEED TO - BUT THIS IS LAST WEEK
If you think you are done researching THEN focus all efforts on the case STUDY & PERSONA/EMPATHY MAP.
THINK ABOUT THE PROBLEM
YOU ARE GOING TO SOLVE BE
READY TO DESCRIBE IT
NEXT WEEK FOR CLASS.
— — — — — — — — —
TAKE PHOTOS OF YOU
INTERVIEWING AND
TAKE PHOTOS OF THE
PEOPLE TOO!!!!!
CREATE
PERSONA(S)
EMPATHY
MAP
OR
FINALIZE SYNTHESIS
FINALIZE SYNTHESIZING
YOUR FINDINGS IN
REAL TIME BOARD.
PERSONA DOC
EMPATHY MAP DOC
FINALIZE THE CLUSTERING
OF YOUR PATTERNS & THEMES
START SUMMARIZING
YOUR LEARNINGS AS WELL
WRAP UP THE SURVEY
OUT THE SURVEY
— — — — — — — — —
START YOUR CASE STUDY
MID-TERMS ARE COMING!!!!!!!
// CASE STUDY example
// CASE STUDY OUTLINE
CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE
-
SEND ME & A LINK TO YOUR CASE STUDY SO I CAN DO A PASS.
SEND SIFAN & A LINK TO YOUR CASE STUDY SO SHE CAN DO A PASS.
DON'T PUT ANYTHING
HERE. LEAVE THIS SECTION
BLANK. You will do this
section at the end.
Just create a space for
the content..
Create the layout.
Just put your role
and a placeholder logo.
You can add the about
section later. Use
placeholder text.
_
ADD "PRODUCT GOALS" TITLE
ADD "BUSINESS GOALS" TITLE
Make your goals look good!
Make this just placeholder
You will come back later
and update it...
You can copy fake text from
hipsum.co
INTRODUCE THE PROCESS
INTRODUCE THE PROCESS OR
THE CHAPTERS OF YOUR
CASE STUDY.
• RESEARCH/DISCOVERY
• RESEARCH INSIGHTS/LEARNINGS
• PROBLEM VALIDATION
• IDEATION/CONCEPTS
• WIRE-FRAMING
• USER TESTING
• FINDINGS/LEARNINGS
• FINAL PROTOTYPE
GOOGLE SEARCH "UX PROCESS"
SHOW LEARNING GOALS
SHOW 2-3 QUESTIONS UNDER EACH LEARNING GOAL
SHOW A PAGE FROM YOUR RESEARCH SCRIPT or LINK TO SCRIPT
Introduce your Target Audience
Don't use the persona yet. Just
user profiles here.
Title: "Target Audience" or "Meet the users"
Show a picture of them with:
• Their Persona Names:
– Tina Traveler
– Henry Hobbie
– Dino DIY
• About them
– Describe a little bit of information about them
– Just describe a day in the life"
– Just their goals/motivation (not problem)
we don't know their problem yet
Show some learning goals
Show 2-3 questions under the learning goal
-
You can also show a page from you
user script or topic map.
-
You can have a link to your
user script as well.
-
You can also show the assumptions
you are making about these people
Introduce the research
Show pictures of the people you
interviewed
Show how many
people you interviewed
in a visual way
Another example:
The
Synthesis
The
Patterns
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
-
Remember:
• Design like a scientist
• Decide like a lawyer
Another
example
here
Another
example
here
(NOT MANDATORY)
If you sent out a survey to collect
data then:
-
Show some of your survey responses
-
Highlight some key responses
MAKE THEM SUPER
PRETTY DON'T JUST SCREEN
OF WHAT GOOGLE SURVEY LOOKS
LIKE - RE-DESIGN IT
Introduce your synthesis:
• Have text that says "The Synthesis"
• Show the pictures of user buckets
done in Miro
Show your Clustering:
• Have test that says
"The patterns & themes"
• Show the pictures of your patterns
done in Miro
The
Synthesis
The
Patterns
& Themes
LEARNING & FINDINGS
PUT YOUR LEARNING GOALS OR ASSUMPTION on THE LEFT & YOUR FINDINGS ON THE RIGHT.
LEARNING GOAL
OR ASSUMPTION
FINDINGS
LEARNING GOAL
OR ASSUMPTION
FINDINGS
LEARNING GOAL
OR ASSUMPTION
FINDINGS
LEARNING GOAL
OR ASSUMPTION
FINDINGS
DO 4-5 SECTIONS - MOST IMPORTANT FINDINGS
Put your key insights
next to your learning goals
—
What did you learn about
your learning goals?
—
What were the patterns that
you found?
—
How many people said this
pattern? ex: 14/19 people said "_"
Another example
You can create a section
like this to CALL OUT the
decisions you made based off the learnings above.
—
Explain why you are going to focus on a certain aspect of the problem you learned.
—
It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem you're focusing on.
—
This is also a good section to explain why you're not going to focus on a certain problem or why you chosen to not focus on a certain persona group.
Another example
Introduce YOUR
PERSONA(S) OR EMPATHY
Add some copy that says:
I took all my learnings from research and created an PERSONA(S)
IF YOU HAVE MORE THAN 1 PERSONA:
• DO empathy MAP for PRIMARY USER
º DO PERSONA FRAMEWORK FOR SECONDARY USER
PERSONA
OR EMPATHY MAP
HERE.
MAKE IT LOOK PRETTY
-
EMPATHY MAP ONLY FOR
PRIMARY PERSONAS
• USE THE PERSONA FRAMEWORK
FOR SECONDARY PERSONA TYPES
IF YOU NEED
PERSONA HERE
EXAMPLE HERE
PERSONA HERE
EXAMPLE HERE
IF YOU WANT
DO A EMPATHY MAP,
THE DON'T SHOW
THE PERSONA
AND REPLACE IT
WITH THE EMPATHY MAP.
MAKE IT LOOK PRETTY.
