WORK ON CASE STUDY

LAST WEEK OF RESEARCH, FOR REAL!!!

If you think you are done researching THEN focus all efforts on the case STUDY & PERSONA/EMPATHY MAP.

THINK ABOUT THE PROBLEM

YOU ARE GOING TO SOLVE BE

READY TO DESCRIBE IT

NEXT WEEK FOR CLASS.

— — — — — — — — —

TAKE PHOTOS OF YOU
INTERVIEWING AND

TAKE PHOTOS OF THE

PEOPLE TOO!!!!!

CREATE

PERSONA(S)

EMPATHY

MAP

OR

FINALIZE SYNTHESIS

FINALIZE SYNTHESIZING

YOUR FINDINGS IN

REAL TIME BOARD.

FINALIZE THE CLUSTERING

OF YOUR PATTERNS & THEMES

START SUMMARIZING

YOUR LEARNINGS AS WELL

WRAP UP THE SURVEY

OUT THE SURVEY

 — — — — — — — — —

CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE

-

// CASE STUDY example

DON'T PUT ANYTHING

HERE. Your will do this

section at the end.

Just create a space for
the content..

SEND ME & A LINK TO YOUR CASE STUDY SO
I CAN DO A PASS.

SEND WA & A LINK TO YOUR CASE STUDY SO
SHE CAN DO A PASS.

Show pictures of the people you

interviewed

Another example:

Introduce the research

Show how many

people you interviewed

in a visual way

Create the layout.

Just put your role

and a placeholder logo.

You can add the about

section later. Use

placeholder text.

_

Make your goals look good!

Make this just placeholder

You will come back later

and update it...

ADD "PRODUCT GOALS" TITLE

ADD "BUSINESS GOALS" TITLE

You can copy fake text from

Introduce your Target Audience

Don't use the persona yet. Just

user profiles here.

• Their Persona Names:

  – Olivia Online

  – Heather Healthy

  – Sandy Sustainable

• About them

  – Describe a little bit of information about them

  – Just describe a day in the life"

  – Just their goals/motivation (not problem)

Show some learning goals

Show 2-3 questions under the learning goal

Show pictures of your users

-

You can also show a page from you

user script or topic map.

-

You can have a link to your
user script as well.

SHOW LEARNING GOALS

SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL

SHOW A PAGE FROM YOUR RESEARCH SCRIPT

INTRODUCE THE PROCESS OR

THE CHAPTERS OF YOUR

CASE STUDY.

• RESEARCH/DISCOVERY

• RESEARCH INSIGHTS/LEARNINGS

• PROBLEM VALIDATION

• IDEATION/CONCEPTS
• WIRE-FRAMING

• USER TESTING

• FINDINGS/LEARNINGS

• FINAL PROTOTYPE

Trista's example

The

Synthesis

The

Patterns

& Themes

You can create a section

like this to CALL OUT the
decisions you made based off the learnings above.
—

Explain why you are going to focus on a certain aspect of the problem you learned.

—

It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem you're focusing on.

—

This is also a good section to explain why you're not going to focus on a certain problem or why you chosen to not focus on a certain persona group.