WORK ON CASE STUDY

LAST WEEK OF RESEARCH, FOR REAL!!!

If you think you are done researching THEN focus all efforts on the case STUDY & PERSONA/EMPATHY MAP.

THINK ABOUT THE PROBLEM

YOU ARE GOING TO SOLVE BE

READY TO DESCRIBE IT

NEXT WEEK FOR CLASS.

 

— — — — — — — — —

 

 

 

TAKE PHOTOS OF YOU
INTERVIEWING AND

TAKE PHOTOS OF THE

PEOPLE TOO!!!!!

CREATE

PERSONA(S)

EMPATHY

MAP

OR

FINALIZE SYNTHESIS

FINALIZE SYNTHESIZING

YOUR FINDINGS IN

REAL TIME BOARD.

 

PERSONA DOC

EMPATHY MAP DOC

FINALIZE THE CLUSTERING

OF YOUR PATTERNS & THEMES

 

START SUMMARIZING

YOUR LEARNINGS AS WELL

 

WRAP UP THE SURVEY

OUT THE SURVEY

 — — — — — — — — —

 

 

 

START YOUR CASE STUDY

{ don't procrastinate }

// CASE STUDY example

// CASE STUDY OUTLINE

CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE

-

DON'T PUT ANYTHING

HERE. Your will do this

section at the end.

Just create a space for
the content..

Show pictures of the people you

interviewed

Another example:

Introduce the research

Show how many

people you interviewed

in a visual way

Create the layout.

Just put your role

and a placeholder logo.

You can add the about

section later. Use

placeholder text.

_

 

Make your goals look good!

Make this just placeholder

You will come back later

and update it...

ADD "PRODUCT GOALS" TITLE

ADD "BUSINESS GOALS" TITLE

You can copy fake text from

hipsum.co

Introduce your Target Audience

Don't use the persona yet. Just

user profiles here.

 

• Their Persona Names:

  – Olivia Online

  – Heather Healthy

  – Sandy Sustainable

 

• About them

  – Describe a little bit of information about them

  – Just describe a day in the life"

  – Just their goals/motivation (not problem)

 

Show some learning goals

Show 2-3 questions under the learning goal

Show pictures of your users

-

You can also show a page from you

user script or topic map.

-

You can have a link to your
user script as well.

SHOW LEARNING GOALS

SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL

SHOW A PAGE FROM YOUR RESEARCH SCRIPT

INTRODUCE THE PROCESS OR

THE CHAPTERS OF YOUR

CASE STUDY.

 

• RESEARCH/DISCOVERY

• RESEARCH INSIGHTS/LEARNINGS

• PROBLEM VALIDATION

• IDEATION/CONCEPTS
• WIRE-FRAMING

• USER TESTING

• FINDINGS/LEARNINGS

• FINAL PROTOTYPE

 

 

Trista's example

INTRODUCE THE PROCESS

GOOGLE SEARCH "UX PROCESS"

The

Synthesis

Show a couple very interesting quotes
that help you build your case on why you

are focusing on a certain problem.

-

Remember:

• Design like a scientist

• Decide like a lawyer

Another
example
here

Another
example
here

(NOT MANDATORY)

 

If you sent out a survey to collect

data then:

-

Show some of your survey responses

-

Highlight some key responses

 

MAKE THEM SUPER
PRETTY DON'T JUST SCREEN

OF WHAT GOOGLE SURVEY LOOKS
LIKE - RE-DESIGN IT

Introduce your synthesis:

 

• Have test that says "The Synthesis"

 

• Show the pictures of user buckets

   done in Miro

Show your Clustering:

 

• Have test that says
     "The patterns & themes"

 

• Show the pictures of your patterns

   done in Miro

The

Synthesis

The

Patterns

& Themes

LEARNING & FINDINGS

PUT YOUR LEARNING GOALS on

THE LEFT & YOUR FINDINGS ON THE RIGHT.

Put your key insights
next to your learning goals

What did you learn about

your learning goals?

What were the patterns that

you found?

How many people said this

pattern? ex: 14/19 people said "_"

Another example