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RESEARCH THE CURRENT MARKET landscape.

 

 

RESEARCH THE SPACE ONLINE:

 

• GO READ BLOG POST, ARTICLES, FORUMS THAT RELATE TO YOUR HYPOTHESIS

• DOWNLOAD EXISTING APPLICATIONS & USE THEM (IF THEY EXIST)

• LOOK AT EXISTING WEBSITES (IF THEY EXIST)

• SEE WHAT IS OUT THERE IN THIS DOMAIN

 

ANYTHING THAT HELPS LEARN ABOUT THE
DOMAIN YOU'RE GOING TO BE WORKING IN.

 

 

 

WEEK - one

HOMEWORK

NARROW IN ON THE targeting audience you want to DO research with:

 

make a hypothesis: A PROBLEM ASSUMPTION & A TARGET AUDIENCE  THAT YOU THINK EXIST IN THIS SPACE. THIS WILL HELP NARROW DOWN THE MARKET & BETTER DEFINE YOUR TARGET AUDIENCE.

 

Next week we will create user testing scripts and learn HOW TO SET UP A RESEARCH PLAN.

Entertainment Market: Dog Entertainment  - People want to find dog play dates.

Health Market: Physical Health - Help office workers not sit all day.

Education: Type Market - Designers that want to learn more about typography.

Food market: Kid market - Kids want to learn how to cook in a fun way.

Food market: Kid market - Kids want to learn how to cook in a fun way.

Recruiting question: I'm looking to talk to any that has kids are has or wants to teach their kids how to cook.

Education: Type Market - Designers that want to learn more about typography.

Recruiting question: I'm looking to talk to any designers that had/has problems with typography or wants to learn better practices around typography.

 

Health Market: Physical Health - Help office workers not sit all day.

Recruiting question: I'm looking to talk to anyone that works at a job where they sit down all day.

 

Entertainment Market: Dog Entertainment  - People want to find dog play dates.

Recruiting question: I'm looking to talk to anyone that has a dog and actively goes out to dog parks for their dog to play with other dogs.

DO NOT INTERVIEW ANYONE YET

DO  START THINKING ABOUT WAYS TO FIND THESE PEOPLE

EXAMPLES:

THIS GIVES YOU A PATH FORWARD, EVEN IF YOU ARE WRONG. AFTER YOU DO SOME RESEARCH,
YOU WILL SOME EVIDENCE OF ANOTHER PROBLEM TO SOLVE WITHIN THAT SPACE.

DO NOT APPROACH THIS WITH AN IDEA — APPROACH THIS FROM A PROBLEM POINT OF VIEW