MID-TERMS

SEND WA & AARON A LINK TO YOUR CASE STUDY VIA SLACK

DUE THURSDAY 31ST @ MID-NIGHT - DON'T BE LATE

IF YOU ALREADY SENT THE CASESTUDY, JUST SLACK US TO KNOW YOU'RE DONE

WRITE YOUR
PROBLEM STATEMENT(S)

 

— — — — — — —

 

 

 

HERE'S A

BUTTON TO

THE FILE.

CREATE

PERSONA(S)

PERSONA DOC

OR

EMPATHY

MAP

EMPATHY MAP DOC

SYNTHESIS SHOULD BE DONE

CLUSTERING OF YOUR PATTERNS & THEMES SHOULD BE DONE

 

WRAP UP THE SURVEY

OUT THE SURVEY

 — — — — — — — — —

 

 

 

START YOUR CASE STUDY

MID-TERMS ARE COMING!!!!!!!

CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE

-

// CASE STUDY example

// CASE STUDY OUTLINE

DON'T PUT ANYTHING

HERE. Your will do this

section at the end.

Just create a space for
the content..

SEND ME & A LINK TO YOUR CASE STUDY SO
I CAN DO A PASS.

SEND WA & A LINK TO YOUR CASE STUDY SO
SHE CAN DO A PASS.

Show pictures of the people you

interviewed

Another example:

Introduce the research

Show how many

people you interviewed

in a visual way

Create the layout.

Just put your role

and a placeholder logo.

You can add the about

section later. Use

placeholder text.

_

 

Make your goals look good!

Make this just placeholder

You will come back later

and update it...

ADD "PRODUCT GOALS" TITLE

ADD "BUSINESS GOALS" TITLE

You can copy fake text from

hipsum.co

Introduce your Target Audience

Don't use the persona yet. Just

user profiles here.

 

• Their Persona Names:

  – Olivia Online

  – Heather Healthy

  – Sandy Sustainable

 

• About them

  – Describe a little bit of information about them

  – Just describe a day in the life"

  – Just their goals/motivation (not problem)

 

Show some learning goals

Show 2-3 questions under the learning goal

Show pictures of your users

-

You can also show a page from you

user script or topic map.

-

You can have a link to your
user script as well.

SHOW LEARNING GOALS

SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL

SHOW A PAGE FROM YOUR RESEARCH SCRIPT

INTRODUCE THE PROCESS OR

THE CHAPTERS OF YOUR

CASE STUDY.

 

• RESEARCH/DISCOVERY

• RESEARCH INSIGHTS/LEARNINGS

• PROBLEM VALIDATION

• IDEATION/CONCEPTS
• WIRE-FRAMING

• USER TESTING

• FINDINGS/LEARNINGS

• FINAL PROTOTYPE

 

 

Trista's example

INTRODUCE THE PROCESS

GOOGLE SEARCH "UX PROCESS"

The

Synthesis

Show a couple very interesting quotes
that help you build your case on why you

are focusing on a certain problem.

-

Remember:

• Design like a scientist

• Decide like a lawyer

Another
example
here

Another
example
here

(NOT MANDATORY)

 

If you sent out a survey to collect

data then:

-

Show some of your survey responses

-

Highlight some key responses

 

MAKE THEM SUPER
PRETTY DON'T JUST SCREEN

OF WHAT GOOGLE SURVEY LOOKS
LIKE - RE-DESIGN IT

Introduce your synthesis:

 

• Have text that says "The Synthesis"

 

• Show the pictures of user buckets

   done in Miro

Show your Clustering:

 

• Have test that says
     "The patterns & themes"

 

• Show the pictures of your patterns

   done in Miro

The

Synthesis

The

Patterns

& Themes

LEARNING & FINDINGS

PUT YOUR LEARNING GOALS OR ASSUMPTION on THE LEFT & YOUR FINDINGS ON THE RIGHT.

LEARNING GOAL

FINDINGS

LEARNING GOAL

FINDINGS

LEARNING GOAL

FINDINGS

LEARNING GOAL

FINDINGS

Put your key insights
next to your learning goals

What did you learn about

your learning goals?

What were the patterns that

you found?

How many people said this

pattern? ex: 14/19 people said "_"

Another example

You can create a section

like this to CALL OUT the
decisions you made based off the learnings above.

Explain why you are going to focus on a certain aspect of the problem you learned.

It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem you're focusing on.

This is also a good section to explain why you're not going to focus on a certain problem or why you chosen to not focus on a certain persona group.

 

 

Another example

Introduce YOUR

PERSONA(S)

Add some copy that says:

I took all my learnings from research and created an PERSONA(S)

PERSONA

OR EMPATHY MAP

HERE.

MAKE IT LOOK PRETTY

-

EMPATHY MAP ONLY FOR

PRIMARY PERSONAS

 • USE THE PERSONA FRAMEWORK

    FOR SECONDARY PERSONA TYPES

     IF YOU NEED

 

 

PERSONA HERE

EXAMPLE HERE

 

 

PERSONA HERE

EXAMPLE HERE

 

 

IF YOU WANT
DO A EMPATHY MAP,

THE DON'T SHOW
THE PERSONA

AND REPLACE IT
WITH THE EMPATHY MAP.

 

MAKE IT LOOK PRETTY.

 

 

WRITE YOUR PROBLEM

STATEMENT

Make your problem statement

it look good!  You can use the

problem statement framework

or just write a nice 1-4 sentence

description of the problem.

HERE'S WHAT I'M GRADING YOU ON:

 



MID-TERM GRADING CRITERIA



• DOES YOUR CASE STUDY HAVE AN AREA FOR

   SPECIFIC BUSINESS & PRODUCT GOALS (EVEN IF PLACEHOLDER)?

• DOES YOUR CASE STUDY HAVE ABOUT SECTION (EVEN IF PLACHOLDER)?

• DOES YOUR CASE STUDY SHOW A
   INTRODUCTION TO THE TARGETED USERS?,
   LEARNING GOALS AND/OR IMPORTANT QUESTIONS?

• DOES YOUR CASE STUDY PICTURES OF THE

   PEOPLE THAT YOU INTERVIEWED? DOES IT SHOW
   HOW MANY PEOPLE YOU INTERVIEWED? HOW MANY

   PEOPLE DID YOU INTERVIEW OVER THE 3 WEEKS?

• DOES YOUR CASE STUDY SHOW AREAS OF

   SYNTHESIS AND CLUSTERING OF THEMES?

   DOES IT SHOWS QUOTES FROM YOUR

   INTERVIEWS THAT HELP BUILD THE CASE

   AROUND THE PROBLEM THAT YOU INTEND

   TO SOLVE.

• DOES YOUR CASE STUDY SHOW ANSWERS
   AND FINDINGS THAT PERTAIN TO THE
   LEARNING GOALS?

• DOES YOUR CASE STUDY HAVE A PERSONA OR
   EMPATHY MAP?

• DOES YOUR CASE STUDY TELL A CLEAR STORY
   ABOUT YOU LEARNING ABOUT THE PEOPLE THAT

   YOU SET OUT TO LEARN ABOUT?

 

• DOES YOUR CASE STUDY HAVE NICE
   VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
   TREATMENTS?

POP QUIZ - WHAT IS THIS CALLED IN TYPE RULES?

• DOES EVERY SECTION EXCITE/SURPRISE
   THE VIEWER WITH DIFFERENT LAYOUTS FOR

   EACH SECTION? OR IS EVERY SECTION THE
   SAME LAYOUT, TYPOGRAPHY SETTING

   AND DESIGN REPEATED.....