SEND ME A LINK TO YOUR CASE STUDY VIA SLACK
DUE FRIDAY OCT 29th @ MID-NIGHT - DON'T BE LATE
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SYNTHESIS SHOULD BE DONE
CLUSTERING OF YOUR PATTERNS & THEMES SHOULD BE DONE
Introduce your synthesis:
• Have test that says "The Synthesis"
• Show the pictures of user buckets
done in Miro
Show your Clustering:
• Have test that says
"The patterns & themes"
• Show the pictures of your patterns
done in Miro
Show a couple very interesting quotes
that help you build your case on why you
are focusing on a certain problem.
• Design like a scientist
• Decide like a lawyer
If you sent out a survey to collect
Show some of your survey responses
Highlight some key responses
MAKE THEM SUPER
PRETTY DON'T JUST SCREEN
OF WHAT GOOGLE SURVEY LOOKS
LIKE - RE-DESIGN IT
Show pictures of the people you
Introduce the research
Show how many
people you interviewed
in a visual way
CREATE A LONG FIGMA
FILE AT 1400 pixels WIDE
// CASE STUDY example
// CASE STUDY OUTLINE
DON'T PUT ANYTHING
HERE. Your will do this
section at the end.
Just create a space for
Create the layout.
Just put your role
and a placeholder logo.
You can add the about
section later. Use
Make your goals look good!
Make this just placeholder
You will come back later
and update it...
ADD "PRODUCT GOALS" TITLE
ADD "BUSINESS GOALS" TITLE
You can copy fake text from
Introduce your Target Audience
Don't use the persona yet. Just
user profiles here.
• Their Persona Names:
– Olivia Online
– Heather Healthy
– Sandy Sustainable
• About them
– Describe a little bit of information about them
– Just describe a day in the life"
– Just their goals/motivation (not problem)
Show some learning goals
Show 2-3 questions under the learning goal
Show pictures of your users
You can also show a page from you
user script or topic map.
You can have a link to your
user script as well.
SHOW LEARNING GOALS
SHOW A 2-3 QUESTIONS UNDER EACH LEARNING GOAL
SHOW A PAGE FROM YOUR RESEARCH SCRIPT
INTRODUCE THE PROCESS OR
THE CHAPTERS OF YOUR
• RESEARCH INSIGHTS/LEARNINGS
• PROBLEM VALIDATION
• USER TESTING
• FINAL PROTOTYPE
INTRODUCE THE PROCESS
GOOGLE SEARCH "UX PROCESS"
LEARNING & FINDINGS
PUT YOUR LEARNING GOALS on
THE LEFT & YOUR FINDINGS ON THE RIGHT.
Put your key insights
next to your learning goals
What did you learn about
your learning goals?
What were the patterns that
How many people said this
pattern? ex: 14/19 people said "_"
You can create a section
like this to CALL OUT the
decisions you made based off the learnings above.
Explain why you are going to focus on a certain aspect of the problem you learned.
It does not need to be more than one decision. It can be just one decision. This is the place to call out the reasoning behind the problem your choosing to solve
or the reason why you NOT solving a specific problem.
How is another example
EMPATHY MAP OR PERSONA
Add some copy that says:
I took all my learnings from research and created an EMPATHY MAP OR PERSONA
Fill out you empathy map
or perosna and make it look pretty.
WRITE YOUR PROBLEM
Make your problem statement
it look good! You can use the
problem statement framework
or just write a nice 1-4 sentence
description of the problem.
HERE'S WHAT I'M GRADING YOU ON:
MID-TERM GRADING CRITERIA
• DOES YOUR CASE STUDY HAVE AN AREA FOR
SPECIFIC BUSINESS & PRODUCT GOALS (EVEN IF PLACEHOLDER)?
• DOES YOUR CASE STUDY HAVE ABOUT SECTION?
• DOES YOUR CASE STUDY SHOW A
INTRODUCTION TO THE TARGETED USERS?,
LEARNING GOALS AND/OR IMPORTANT QUESTIONS?
• DOES YOUR CASE STUDY PICTURES OF THE
PEOPLE THAT YOU INTERVIEWED? DOES IT SHOW
HOW MANY PEOPLE YOU INTERVIEWED? HOW
PEOPLE DID YOU INTERVIEW OVER THE 3 WEEKS?
• DOES YOUR CASE STUDY SHOW AREAS OF
SYNTHESIS AND CLUSTERING OF THEMES?
DOES IT SHOWS QUOTES FROM YOUR
INTERVIEWS THAT HELP BUILD THE CASE
AROUND THE PROBLEM THAT YOU INTEND
• DOES YOUR CASE STUDY SHOW ANSWERS
AND FINDINGS THAT PERTAIN TO THE
• DOES YOUR CASE STUDY TELL A CLEAR STORY
ABOUT YOU LEARNING ABOUT THE PEOPLE AND
THE PROBLEM YOU SET OUT TO LEARN ABOUT?
• DOES YOUR CASE STUDY HAVE NICE
VISUAL DESIGN, LAYOUT AND TYPOGRAPHY
POP QUIZ - WHAT IS THIS CALLED IN TYPE RULES?
• DOES EVERY SECTION EXCITE/SURPRISE
THE VIEWER WITH DIFFERENT LAYOUTS FOR
EACH SECTION? OR IS EVERY SECTION THE
SAME LAYOUT, TYPOGRAPHY SETTING
AND DESIGN REPEATED.....