THE EMPATHY MAP

EMPATHY MAP MATERIAL

WHAT IS A EMPATHY MAP?

It's A persona framework that does a deeper dive into THE

psychology of the targeted

person OR USER SEGMENT.

WHEN TO USE THIS?

WHEN YOU HAVE A LOT OF KNOWLEDGE ABOUT YOUR TARGETED USER, THEIR BEHAVIOR, THEIR GOALS,

AND THEIR PROBLEM. AFTER RESEARCH YOU WILL
USE YOUR INSIGHTS TO HELP YOU FILL THIS OUT.

ONLY USE AN EMPATHY MAP FOR YOUR
PRIMARY PERSONA(S). IF YOU HAVE A
SECONDARY PERSONA(S), USE THE
PERSONA FRAMEWORK FOR THEM

USE IN THE BEGINNING OF A PROJECT?

YOU CAN USE THIS IN THE BEGINNING OF A
PROJECT IF YOU HAVE A SUBJECT MATTER EXPERT OR TEAM OF PEOPLE THAT HAVE A LOT OF KNOWLEDGE ABOUT THE PEOPLE YOU'RE TARGETING. YOU CAN HAVE EVERYONE BRAINSTORM THEIR UNDERSTANDING IN EACH SECTION ON STICKY NOTES AND THEN PLACE THE STICKY NOTES INTO EACH SECTION. DO THIS TOGETHER.

THE LINK
TO THE EMPATHY

MAP TEMPLATE