5-7 People to interview should give you enough to start to see your patterns.

 HOW TO BUILD A USER INTERVIEW SCRIPT

PROJECT


INTERVIEW

SCRIPT

 

THE

 

SEE TWO EXAMPLES

 

 

THE GOAL IS TO HAVE A DISCUSSION.
NOT ANSWER ALL YOUR QUESTIONS!

PROJECT


TOPIC MAP

SCRIPT

 

FITS ALL ON 1 PAGE

EASY TO BOUNCE AROUND`

MAKES INTERVIEW SOUND NATURAL AND NOT SCRIPTED

QUICK AND EASY TO MAKE

 

THOROUGH AND WELL CRAFTED

HAS INTRO AND GUIDELINES`

EASY FOR OTHER TEAM MATES TO USE

KEEPS INTERVIEW FOCUSED AND GUIDED

 

EASY TO GO OFF-COURSE

HARD FOR ANOTHER TEAM MATE TO PICK UP  & USE

 

 

 

TAKES TIME TO CREATE

CAN MAKE INTERVIEW FEEL SCRIPTED AND NOT NATURAL

CAN BE HARD TO FOLLOW IF INTERVIEWEE "JUMPS AROUND"

 

 

 

Research Goals:

Intro

Behavior

Topic 1

- TOPIC MAP DIAGRAM –

PROS

PROS

CONS

CONS

- THE SCRIPT –

vs

PROJECT


WHAT MAKES

A GOOD QUESTION?

 

A good question, tells a good story...

In that story, you get human behavior.

You want to learn about problems

& the experiences around the problems.

Think about the persona framework:

Needs/Goals, Behaviors/Activities, Pains

This assumes they use ipads...

If you start high-level you, will learn more about your user and won't ask "leading questions"

PROJECT


QUESTIONS

 

 

THE

WHAT QUESTIONS WILL HELP US DEFINE

& ACHIEVE OUR LEARNING GOALS

 

 

 

PROJECT

1. INDIVIDUALLY BRAINSTORM ?'S - 1 PER STICKY NOTE
2. CLUSTER THE THEMES

3. BASED ON THE THEMES, WHAT ARE THE LEARNING GOALS

 

THEME

FOOD DELIVERY

LEARNING GOAL

FOOD DELIVERY

BEHAVIORS, JOYS

& PAINS

 

 

PROJECT

GO TO

FIGMA