5-7 People to interview should give you enough to start to see your patterns.
HOW TO BUILD A USER INTERVIEW SCRIPT
SEE TWO EXAMPLES
THE GOAL IS TO HAVE A DISCUSSION.
NOT ANSWER ALL YOUR QUESTIONS!
FITS ALL ON 1 PAGE
EASY TO BOUNCE AROUND`
MAKES INTERVIEW SOUND NATURAL AND NOT SCRIPTED
QUICK AND EASY TO MAKE
THOROUGH AND WELL CRAFTED
HAS INTRO AND GUIDELINES`
EASY FOR OTHER TEAM MATES TO USE
KEEPS INTERVIEW FOCUSED AND GUIDED
EASY TO GO OFF-COURSE
HARD FOR ANOTHER TEAM MATE TO PICK UP & USE
TAKES TIME TO CREATE
CAN MAKE INTERVIEW FEEL SCRIPTED AND NOT NATURAL
CAN BE HARD TO FOLLOW IF INTERVIEWEE "JUMPS AROUND"
- TOPIC MAP DIAGRAM –
- THE SCRIPT –
A GOOD QUESTION?
A good question, tells a good story...
In that story, you get human behavior.
You want to learn about problems
& the experiences around the problems.
Think about the persona framework:
Needs/Goals, Behaviors/Activities, Pains
This assumes they use ipads...
If you start high-level, will learn more about your user and won't ask "leading questions"
A leading questions is a question that prompts or encourages the desired answer.
Where were you last week? = Leading questions: You were in Los Angeles last week, weren't you?
WHAT QUESTIONS WILL HELP US DEFINE
& ACHIEVE OUR LEARNING GOALS
1. INDIVIDUALLY BRAINSTORM ?'S - 1 PER STICKY NOTE
2. CLUSTER THE THEMES
3. BASED ON THE THEMES, WHAT ARE THE LEARNING GOALS